Bookkeeping Business Names:
How Do You Want Other Businesses To See You?
This is more than just a name or title that represents your business. It is about branding. It is the whole package that comes with you and your business. Does the name suit what you are offering?
What is branding? Look at Google, Coca Cola, You Tube and all the other famous ones in the image above. Their brand is known world-wide – they have a certain look, colour scheme, logo that are easily recognizable, and simple.
Are you going for a more relaxed home office type look, a highly sophisticated look, or somewhere in between?
If you are offering a straightforward bookkeeping service then your business name could include the word ‘bookkeeping’, or if you are offering more than that then you can chose a more holistic term like ‘business’ or ‘office’ or ‘consulting’ or ‘services’ and so on.
Do you want to be seen as:-
- fun or serious
- quirky or standard
- only bookkeeping or more than that
Using alliterations can be catchy and help people to remember the name of your business. That means that you could use words beginning with the same letter such as what we’ve done with Beginner Bookkeeping.
Bookkeeping does not have to be boring, but you also need to be taken seriously when dealing with other businesses’ finances! So finding a balanced look is important as well as aiming at being unique from other brands.
Many modern businesses are going for names with just one word, like Xero, Facebook, Twitter...
There are two ways of developing your brand, one with an all about you and what you offer approach, or one with an all about the client and what it is they’re looking for.